The television landscape has been full of ups and downs over the last few years. Cord cutters are on the rise and viewership numbers are migrating across devices. But a consistent bright spot remains in connected TV. OTT TV viewership is exploding, with more than a 50% increase year-over-year. As audiences continue to expand their viewing horizons across content platforms and devices, marketers can capitalize on these trends in a variety of ways.
In this webinar, dataxu’s Senior Director of TV Solutions Adam Markey and guest speaker Forrester Research Principal Analyst Jim Nail, provide key insights and takeaways such as:
- Prepare for the future. In less than 5 years, viewership via OTT will overtake traditional TV. Media planners & buyers will need to supersize their analytical skills.
- Invest in your data infrastructure. This will continue to pay dividends as data-driven targeting is fundamentally changing the way linear TV is being bought and sold.
- Start testing. Find a transparent, trustworthy partner with the right capabilities to help you understand the way TV fits into your entire digital portfolio.
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