Going global:

Programmatic audience development around the world a Winterberry Group white paper July 2014

Report Cover Preview: Winterberry Report: Going Global: Programmatic Audience Development Around the World
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This paper covers three use-cases for leveraging data to achieve specific marketing goals:

  • Increase sales using industry-specific publically available data
  • Prospect new consumers to the brand through lookalike modeling using retargeting (proprietary) data
  • Drive ad-spend efficiency using offline data

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