The ever-changing digital consumer has upended advertising as we know it. The customer journey we’ve built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world?
Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagement for improved acquisition and better ROI.
Complete the short form below to watch Forrester Research Inc. VP and Research Director Luca S. Paderni and dataxu European General Manager Sacha Berlik discuss the new customer journey, and how Ford Motor Company fundamentally changed their marketing practices to realize impressive results.
The webinar will also explore the recently published Forrester Report, “Maximize Media ROI with a Customer-centric Approach.”