It is increasingly clear that the future of advertising is native.
Standardized from the get-go via OpenRTB Standards, native represents a quadruple win for consumers, publishers, vendors and marketers alike. And the fact that native can now be traded programmatically is the cherry on top for an already-stellar ad format.
Key takeaways from this native-focused webinar include:
Presenters: Dr. Bill Simmons, Co-Founder, CTO and EVP of Product Development, DataXu; Leo Scullin, VP of Industry Programs, Mobile Marketing Association
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