5 Tips for Demystifying Viewability

MMA + dataxu Webinar

Presenters: Rory Edwards, Senior Director of Global Business Development, DataXu; Leo Scullin, VP of Industry Programs, Mobile Marketing Association
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Ensuring the quality of digital advertising buys is a constant challenge in today’s advertising ecosystem.

Whether the issue is fraud, brand safety or viewability, marketers need to be sufficiently educated to ask the right questions of their agencies and technology partners. Over the past few years, viewability, in particular, has become a prominent area of focus within the industry—and an ongoing pain-point for marketers, DSPs and publishers alike.

Key takeaways from this webinar include:

  • Why higher in-view rates do not necessarily mean more viewable impressions
  • Which creative sizes are most viewable
  • How clickthrough rates (CTR) vary by in-view rate

Presenters: Rory Edwards, Senior Director of Global Business Development, dataxu; Leo Scullin, VP of Industry Programs, Mobile Marketing Association

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