Forrester Research, Inc. evaluated 13 companies working to create the future of TV advertising. In the Forrester New Wave™: Cross-Channel Video Advertising Platforms Q3 2019. Among all platforms, dataxu received the highest score in current offering category.
dataxu customer summary:
"dataxu received praise for the quality, depth, and breadth of its device graph, its sophisticated cross-channel measurement capabilities, and its "extraordinary responsiveness" and openness to feedback. "
Additionally, dataxu was the only platform to receive a differentiated rating in all 5 of the following criteria:
"Customers with existing buying capabilities will benefit from using dataxu's toolset to optimize existing approaches, measure against business outcomes, and/or create cross-channel programs to complement traditional TV buys."