Turning data into action

The 2018 data management & activation guidebook


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Data has become the foundation of any modern marketing professional’s playbook. Yet raw data is not typically in a format that can be easily used.

To use this crucial tool to effectively connect with consumers and inform marketing and campaign strategy, data must be activated.

This whitepaper is designed to help marketing professionals make even better use of data in the future. Download the whitepaper now to discover:

  • The difference between 1st-, 2nd-, and 3rd-party data and the available sources of this data
  • Four steps proven to maximize the value of 1st-party data
  • Four key marketing use cases for data

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