dataxu issue briefing:

Transparency & the K2 ANA report

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K2’s independent Study of Media Transparency in the U.S. Advertising Industry, prepared for the Association of National Advertisers, was released on June 7, 2016. 

Too often, marketers are told by their media buying partners that transparency is unnecessary as long as they’re delivering on the campaign’s KPIs. dataxu believes that brands and agencies should demand transparency around price, placement, tactics, and tools.

Although this white paper does not answer all topics raised within the K2 report, it outlines dataxu's approach to transparency and underscores our commitment to fair and honest interactions with all of our customers and partners. This white paper covers four key areas of transparency that advertisers and agencies alike should consider:

  1. Price Transparency

  2. Media Transparency

  3. Tactic Transparency

  4. Management Transparency

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