A DataXu Report

The New Marketer

How Data and Technology are Driving the
Rise of the Chief Marketing Technologist

This paper covers three use-cases for leveraging data to achieve specific marketing goals including how the CMT role has become so vital and will replace...

The role of Chief Marketing Technologist (CMT) is gaining greater importance in organisations, as 70% of UK marketers predict more brands will be recruiting for this role in the next five years. This is according to our research, which surveyed 250 decision-making marketers for the report, The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist.

Some of the key findings of the report include:

  • 35% of UK marketers feel the CMT role has become so vital, that it will replace the traditional Chief Marketing Officer (CMO) role within the next 5 years
  • 31% of marketers surveyed say they would like to take this role on themselves.
  • 53% say most organisations should employ both a CMO and CMT, or at least a tech-focussed senior marketer.
  • 56% of UK marketers already manage technology in-house – primarily because they felt it was more cost-effective (according to 41%)

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