The role of Chief Marketing Technologist (CMT) is gaining greater importance in organisations, as 70% of UK marketers predict more brands will be recruiting for this role in the next five years. This is according to our research, which surveyed 250 decision-making marketers for the report, The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist.
Some of the key findings of the report include:
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