A DataXu Report

The New Marketer

How Data and Technology are Driving the
Rise of the Chief Marketing Technologist

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The role of Chief Marketing Technologist (CMT) is gaining greater importance in organisations, as 70% of UK marketers predict more brands will be recruiting for this role in the next five years. This is according to our research, which surveyed 250 decision-making marketers for the report, The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist.

Some of the key findings of the report include:

  • 35% of UK marketers feel the CMT role has become so vital, that it will replace the traditional Chief Marketing Officer (CMO) role within the next 5 years
  • 31% of marketers surveyed say they would like to take this role on themselves.
  • 53% say most organisations should employ both a CMO and CMT, or at least a tech-focussed senior marketer.
  • 56% of UK marketers already manage technology in-house – primarily because they felt it was more cost-effective (according to 41%)

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