Building effective marketing is a collaborative effort between an advertiser, an agency, and an ad tech partner, working together towards a common goal. It requires creativity, expertise, measured risk-taking and trust.
To cultivate a strong business relationship with your programmatic partners that encompasses these traits and enables joint success, it is important to have a partnership engagement model in place.
This whitepaper is designed to enable joint success by walking marketers through four possible models of programmatic partnership:
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