Programmatic marketing platforms offer the promise of new customer insight, better scale, and greater efficiency. And many marketing professionals are asking whether the benefits are even greater if they use the platforms themselves.
Whether you’re in the earliest stages of evaluating programmatic marketing platforms, or you’ve already made the decision to run one, it helps to know what it takes to operate a platform in-house. This short primer helps you assess what you’ll need to make the leap. In the report, you’ll find: