Best Practices in
Programmatic Direct
(aka Private Exchange)

Design and Execution

Best Practices Cover: Content Preview Programmatic Direct Design and Execution

Tips for Success in Deal ID

Deal ID is still a new technology with several kinks in the typical RTB setup process. Our collective lessons learned with Deal ID has highlighted operational best practices in Programmatic Direct

  • Deal management APIs are critical to flawless deal execution
  • Transparency at bid-time is key to avoiding hiccups and costly manual troubleshooting
  • Second-price auctions transact more easily than fixed price auctions

Learn more about our collective experience with Deal ID and how to more successfully adopt the technology in your organization.