Analysis of dataxu campaign data across all sectors reveals a startling fact:
There’s an inverse relationship between the people who click on ads and those who take actions that lead to conversion.
A mix of industry case studies in this paper demonstrate that
Click-through rate (CTR) isn’t a useful metric for planning campaigns or measuring success
Clicks and actions are not correlated
Clicks reveal very little about user intent.
See why marketers simply can’t judge a consumer’s interest by clicks alone.
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