Modernizing the Mix:

Transforming Marketing Through Technology and Analytics

Cover for report: Modernizing the Mix: Transforming Marketing Through Technology and Analytics

As a marketer, are you ready for the accelerating technological shift happening all around you?

To help answer this question, DataXu surveyed 532 marketers across the U.S., the UK, Germany, France, Spain and Italy to uncover the role and impact of technology on the strategy and day-to-day operations of marketing teams around the world.

Our latest research-based report unearths the following insights:

  • 41% of global marketers identify their biggest marketing challenge as creating the most efficient marketing mix possible across channels to drive results
  • 78% of U.S. marketers and 63% of European marketers feel that understanding marketing technologies has become critically important to their success
  • 23% of global marketer say that the largest current threat they face is being stretched too thin due to working with or managing too many marketing technology platforms and vendors

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