Marketing Measurement & Attribution

An interview with DataXu Co-Founder and CIO, Sandro Catanzaro, and Forrester Senior Analyst, Tina Moffett.


In this short video, learn about the challenges faced by today's data-driven marketers. The Q&A style interview covers key topics such as the increasing pressure marketers face from their CFOs when it comes to measurement and attribution, and methods to calculate the ROI of their marketing efforts.

Catanzaro and Moffett dive into key takeaways for modern marketers such as:

  • Best-in-class metrics to measure marketing efficiency and effectiveness
  • Marketing measurement and attribution methodologies
  • The tools and technology process an organization needs in order to support marketing measurement

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