The transition to a pervasively-digital world is disruptive and confusing at times, but one thing is clear: data is the new coin of the realm. What separates the winners from the losers?
The recent Digital Marketing 2.0 survey of 300 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that most marketing professionals believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.
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