Marketing
in the Digital Age

Analytics Advantage Webinar

Preview and Speakers for Webinar: Marketing in the Digital Age – Analytics Advantage webinar

The transition to a pervasively-digital world is disruptive and confusing at times, but one thing is clear: data is the new coin of the realm. What separates the winners from the losers?

A recent survey of 350 top digital marketers conducted by non-profit think tank Society of New Communications Research (SNCR) and social media consultancy Human 1.0 found that 80% of marketers believe data-driven marketing enables better understanding of their customers, but 78% admit they don’t adequately use the available customer data.

To use all of the data available in the era of the all-digital consumer, marketers need the right platform, the right people, and the right partners.

Listen in as Francois Gossieaux, SNCR Founding Member and Mike Baker, CEO & co-Founder of DataXu, the industry’s only fully-integrated enterprise digital marketing management (DMM) platform, explore the survey results and discuss why companies need to master to data and analytics to compete in the digital age.

Watch the free on-demand webinar by filling out the form!