In a world where leveraging consumer identity data is table stakes, it’s more important than ever to maximize your valuable consumer data across all marketing touchpoints. Maintain data integrity with dataxu’s LiveRamp IdentityLink™ (IDL) native integration, proven to increase onboarding match rates by 20% or more.
Using an IDL, a persistent unique identifier that, unlike cookies, is associated with a person’s ID, significantly reduces the threat of data loss and results in a 100% audience match rate when activated on dataxu’s DSP, TouchPoint™. As a result, achieving optimal reach across all touchpoints, including household level targeting on TV, is now a reality.
To learn more about targeting your CRM database - with zero waste - everywhere, including TV, contact our team today.
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