Premium Plus drives higher returns on guaranteed media

On-demand webinar

Preview and Speakers for Webinar: DataXu for Guaranteed Media Drives Higher Returns on Premium Media Investments

Which demand side platform is the best in the industry?

Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.

Top advertisers are beginning to turn to dataxu for Guaranteed Media, an innovative new approach that combines the best of both worlds—real-time impression-level decisioning with premium guaranteed buys—for substantial gains in effectiveness and return on direct media investments.

Complete the form below to hear Adrian Tompsett, VP of Business Development at dataxu, and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how dataxu for Guaranteed Media (formerly known as Programmatic Premium) will impact the market.

Watch the free on-demand webinar by filling out the form!