The technology industry is constantly expanding and evolving, creating a highly competitive marketplace. So what does it take to have your demand side platform product named a Leader in today’s omnichannel DSP space?
Independent analyst firm Forrester Research, Inc. evaluated 11 vendors and released its report “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Of all DSPs included in the Wave Report, the dataxu platform, TouchPointTM, was recognized for having the highest scores in:
- Platform capabilities and tools criteria
- User and device identity criteria
The high scores earned by TouchPointTM stem from dataxu’s focus on helping marketing professionals solve tough measurement problems, including those outside of digital advertising.
Download your complimentary report to learn more about why Forrester Research ranks dataxu as a Leader in this space.