The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

dataxu recognized as a leader with highest score in platform capabilities and tools criteria

preview dataxu forrester wave omnichannel demand side platfoms q2 2017 report

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The technology industry is constantly expanding and evolving, creating a highly competitive marketplace. So what does it take to have your demand side platform product named a Leader in today’s omnichannel DSP space?

Independent analyst firm Forrester Research, Inc. evaluated 11 vendors and released its report “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.” Of all DSPs included in the Wave Report, the dataxu platform, TouchPointTM, was recognized for having the highest scores in:

  • Platform capabilities and tools criteria
  • User and device identity criteria

The high scores earned by TouchPointTM stem from dataxu’s focus on helping marketing professionals solve tough measurement problems, including those outside of digital advertising.

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