Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

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Why Read this Report?

According to Forrester, moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars:

  • organization
  • planning and execution
  • measurement
  • technology

This report follows Ford and Team Detroit’s journey to an ever-increasing level of digital media buying maturity, and defines a road map that may help your organization to progressively increase its maturity level.

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