Maximize media ROI with a customer-centric approach

Roadmap: The digital media buying playbook

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Why read this report?

According to Forrester, moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars:

  • Organization
  • Planning and execution
  • Measurement
  • Technology

This report follows Ford and Team Detroit’s journey to an ever-increasing level of digital media buying maturity and defines a roadmap that may help your organization to progressively increase its maturity level.

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