Programmatic marketing in the age of the customer

A webinar from dataxu and Forrester Research

Preview and Speakers for Webinar: Webinar Replay: Programmatic Marketing In the Age of the Customer (EU)

Webinar replay: Programmatic marketing in the age of the customer

On 30th April, Luca S. Paderni, VP and Research Director, Forrester Research Inc., and Sacha Berlik, General Manager Europe at dataxu hosted a European webinar to discuss the findings from a new global study that explored the factors influencing adoption of programmatic marketing.

The study, conducted by Forrester Consulting and commissioned by dataxu, interviewed senior marketing leaders across the world, and offers exclusive insight into the current state of the industry.

The webinar covers:

  • Why leading brands are adopting a customer-centric approach to marketing
  • How organisations are leveraging the latest programmatic technologies to learn more about who their best customers are
  • How to better engage and influence them across multiple digital media channels – display, mobile, social and video

Watch the free on-demand webinar by filling out the form!