Programmatic marketing in the age of the customer

A webinar from dataxu and Forrester Research

Preview and Speakers for Webinar: Webinar Replay: Programmatic Marketing In the Age of the Customer
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Replay the Webinar

Join Jim Nail, principal analyst at Forrester Research, and Ed Montes, Chief Revenue Officer at dataxu, as they discuss the findings from a new study that explores the factors influencing adoption of programmatic marketing.

The study, conducted by Forrester Consulting and commissioned by dataxu, interviewed senior marketing leaders across the world, and offers exclusive insight into the current state of the industry, while debunking a few myths along the way.

You will learn

  • Why leading brands are adopting a customer-centric approach to marketing
  • Leveraging the latest programmatic technologies to learn more about who their best customers are
  • How to better engage and influence them across multiple digital media channels – display, mobile, social and video.

Watch the free on-demand webinar by filling out the form!