Marketing embraces its data-driven future

A Forrester Consulting thought leadership piece

Commissioned by dataxu

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The commissioned study, conducted by Forrester Consulting on behalf of dataxu, interviewed senior marketing leaders across the world and offers exclusive insight into the current state of the industry while debunking a few myths along the way.

Download a copy of the study to learn:

  • Why leading brands are adopting a customer-centric approach to marketing

  • How marketers are leveraging the latest programmatic technologies to learn more about who their best customers are

  • How to better engage and influence them across multiple digital media channels—display, mobile, social and video

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