Powering forward
with programmatic:

Evolution of the agency

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The pressure is on for agencies to help brands navigate today’s previously uncharted programmatic landscape—or risk being cut out of the process entirely.

As client needs evolve and scale, an agency’s ability to build an infrastructure that can successfully execute an in-house automated marketing solution represents a key cornerstone of partnership and innovation.

This whitepaper is designed to help marketing professionals understand the following:

  • How the roles of independent agencies are evolving when it comes to programmatic media
  • Five core reasons to bring programmatic capabilities in-house
  • Best practices for testing and selecting an in-house programmatic platform
  • Key trends in programmatic investment for 2016 and beyond

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