Deconstructing ad fraud

On-demand webinar

Preview and Speakers for Webinar: Deconstructing Ad Fraud, EU Webinar

Deconstructing ad fraud: Insights, impact and best practices for marketing professionals

A Webinar from dataxu and DoubleVerify.

Fraud is a tough and growing problem, but there is a path forward. If there’s one thing you can take from this webinar, it’s that you need to take action to fight fraud. What you will learn

  • The current state of fraud in the ad tech value chain
  • The different types of ad fraud that impact marketing investments
  • The impact of ad fraud across key marketing KPIs
  • DoubleVerify and dataxu’s partnership aimed at battling the bots
  • Best practices to protect your investments from fraudsters

Presenters
Rory Edwards, GM Media Quality, dataxu
Aaron Doades, VP Digital Quality Solutions, DoubleVerify

Watch the free on-demand webinar by filling out the form!