Deconstructing Ad Fraud: Insights, Impact and Best Practices for Marketers
A Webinar from DataXu and DoubleVerify.
Fraud is a tough and growing problem, but there is a path forward. If there’s one thing you can take from this webinar, it’s that you need to take action to fight fraud. What you will learn
- The current state of fraud in the ad tech value chain
- The different types of ad fraud that impact marketing investments
- The impact of ad fraud across key marketing KPIs
- DoubleVerify and DataXu’s partnership aimed at battling the bots
- Best practices to protect your investments from fraudsters
Rory Edwards, GM Media Quality, DataXu
Aaron Doades, VP Digital Quality Solutions, DoubleVerify
Watch the free on-demand webinar by filling out the form!