DWA's Sarah Wilson on
Using Advanced TV to Improve the Consumer Experience and Track ROI

How to use digital audience data and cutting-edge technology to transform your 2018 television buys

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In this article, originally written for the ANA, Sarah Wilson of DWA discusses the benefits of incorporating Advanced TV into your brand client's television buys and overall marketing strategy. Download the article to discover:

  • Why DWA recommends that marketing professionals add Advanced TV to their 2018 media plans
  • What types of metrics marketing professionals should use to measure the success of Advanced TV initiatives
  • How well Advanced TV can deliver against a targeted audience
  • How to justify the CPM of Advanced TV buys

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