What you will learn
- What is private exchange? Where does it fit in the continuum from RTB to guaranteed direct?
- What are some of the common misconceptions about private exchange and common implementation mistakes?
- What are the benefits from both the advertiser and publisher perspective?
- What are the key trends around private exchange?
- How to get the most out of your private exchange deals from both advertiser and publisher perspectives?
Michael Smith, Product Manager for Deals, Google
Maria Martinez-Diaz, Senior Manager, Business Development, dataxu
Watch the free on-demand webinar by filling out the form!