Demystifying private exchange

A webinar from Google and dataxu

Preview and Speakers for Webinar: Demystifying Private Exchange Webinar with Google
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What you will learn

  • What is private exchange? Where does it fit in the continuum from RTB to guaranteed direct?
  • What are some of the common misconceptions about private exchange and common implementation mistakes?
  • What are the benefits from both the advertiser and publisher perspective?
  • What are the key trends around private exchange?
  • How to get the most out of your private exchange deals from both advertiser and publisher perspectives?


Michael Smith, Product Manager for Deals, Google
Maria Martinez-Diaz, Senior Manager, Business Development, dataxu

Watch the free on-demand webinar by filling out the form!