What you will learn
- What is Private Exchange? Where does it fit in the continuum from RTB to guaranteed direct?
- What are some of the common misconceptions about Private Exchange and common implementation mistakes?
- What are the benefits from both the Advertiser and Publisher perspective?
- What are the key trends around Private Exchange?
- How to get the most out of your Private Exchange deals from both Advertiser and Publisher perspectives?
Michael Smith, Product Manager for Deals, Google
Maria Martinez-Diaz, Senior Manager, Business Development, DataXu
Watch the free on-demand webinar by filling out the form!