Demystifying Private Exchange

A webinar from Google and DataXu

Preview and Speakers for Webinar: Demystifying Private Exchange Webinar with Google

What you will learn

  • What is Private Exchange? Where does it fit in the continuum from RTB to guaranteed direct?
  • What are some of the common misconceptions about Private Exchange and common implementation mistakes?
  • What are the benefits from both the Advertiser and Publisher perspective?
  • What are the key trends around Private Exchange?
  • How to get the most out of your Private Exchange deals from both Advertiser and Publisher perspectives?


Michael Smith, Product Manager for Deals, Google
Maria Martinez-Diaz, Senior Manager, Business Development, DataXu

Watch the free on-demand webinar by filling out the form!