Demand Side Platform Software Usability Report

3rd-Party Research Firm Validately Ranks Five DSPs on Usability and Time Savings

Share this

Share this

The user interface (UI) of any demand side platform (DSP) is a critical piece to its effectiveness. While many DSPs are utilized to increase the efficiency of today’s marketers, platforms can be difficult to navigate and manage.

DataXu recently redesigned its UI for campaign management in order to help teams gain back their most precious asset: time. DataXu then commissioned third-party research firm Validately to conduct an independent study of how DataXu ranked against four other DSPs.

Download this report from user experience research firm Validately and discover:

  • How DataXu’s new platform stacks up against four other industry-leading DSPs
  • The usability score of DataXu’s new Campaign Manager
  • How DataXu’s Campaign Manager increases the efficiency of independent agencies, in-house trading desks and other self-serve users

Fill out the form to access your free copy of the Validately report now!