The user interface (UI) of any demand side platform (DSP) is a critical piece to its effectiveness. While many DSPs are utilized to increase the efficiency of today’s marketers, platforms can be difficult to navigate and manage.
DataXu recently redesigned its UI for campaign management in order to help teams gain back their most precious asset: time. DataXu then commissioned third-party research firm Validately to conduct an independent study of how DataXu ranked against four other DSPs.
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