Demand side platform software usability report

3rd-party research firm Validately ranks five DSPs on usability and time savings

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The user interface (UI) of any demand side platform (DSP) is a critical piece to its effectiveness. While many DSPs are utilized to increase the efficiency of today’s marketing professionals, platforms can be difficult to navigate and manage.

dataxu recently redesigned TouchPointTM's UI for campaign management in order to help teams gain back their most precious asset: time. dataxu then commissioned third-party research firm Validately to conduct an independent study of how TouchPointTMranked against four other DSPs.

Download this report from user experience research firm Validately and discover:

  • How TouchPointTM’s new platform stacks up against four other industry-leading DSPs
  • The usability score TouchPointTM
  • How dataxu’s TouchPointTM increases the efficiency of independent agencies, in-house trading desks, and other self-serve users

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