Any modern marketer knows that a successful marketing strategy can no longer be siloed. In order to target the individual consumer throughout their buying journey and measure success meaningfully, the key is activating your data in real time across devices.
Yasmin Porter, Associate Director of UK Sales, and Fraser Steen, Solution Architect at DataXu will outline key considerations and what success looks like for an effective data activation solution. They are joined by Graeme Hutcheson from Sky Media, to show how they are using cross-device technology in their award-winning advertising solution, Sky AdVance.
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