Audience extension
for publishers

Whitepaper

Whitepaper Cover Preview: Audience Extension for Publishers
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Are you offering or considering offering Audience Extension to your advertisers?

Learn about the key considerations for launching or enhancing your publisher audience extension offering, including how to:

  • Understand the scale and revenue potential of your audience extension offering based on your current site traffic
  • Build an offering which complements your direct sold advertising
  • Leverage your data and audience assets to their maximum potential
  • Tailor your offering for local vs national publications and advertisers
  • Work effectively across channels

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