Audience extension
for publishers

Whitepaper

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Are you offering or considering offering Audience Extension to your advertisers?

Learn about the key considerations for launching or enhancing your publisher audience extension offering, including how to:

  • Understand the scale and revenue potential of your audience extension offering based on your current site traffic

  • Build an offering which complements your direct sold advertising

  • Leverage your data and audience assets to their maximum potential

  • Tailor your offering for local vs national publications and advertisers

  • Work effectively across channels

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