Are you offering or considering offering Audience Extension to your advertisers?
Learn about the key considerations for launching or enhancing your publisher audience extension offering, including how to:
- Understand the scale and revenue potential of your audience extension offering based on your current site traffic
- Build an offering which complements your direct sold advertising
- Leverage your data and audience assets to their maximum potential
- Tailor your offering for local vs national publications and advertisers
- Work effectively across channels
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