Marketers around the world are employing programmatic strategies and tools to deliver personalized consumer experiences – across devices, countries and continents. According to Advertising Age’s 2014 Global Programmatic Survey, over 55% of brands and agencies have a global strategy for programmatic. What are the crucial factors you need to consider to successfully “go global” with programmatic?
You’ll learn about the current state and future of global programmatic marketing, including:
Why consider global programmatic: the benefits and challenges?
Where is programmatic on the rise and why?
What tools should you consider?
How does programmatic buying affect agency relationships?
What are best practices to help ensure success?
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