Transform your 2018 TV buys

It’s time to double down on Advanced TV

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TV is changing, and it’s changing fast.

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising and actually connect TV ad spend back to sales.

We're here to empower you to take on anything in this new TV world. Check out this e-book for key information to help you take charge of Advanced TV, including:

  • The differences between Connected TV, Addressable TV, and Programmatic Linear
  • Four example use cases for Advanced TV
  • The broad reach of Advanced TV formats across the globe

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