THE 2015 ADVERTISING FRAUD REPORT

Programmatic Quality Series

Whitepaper Cover Preview: Ad Fraud Report

Fraud costs advertisers billions of dollars each year. This report details rates of advertising fraud observed by DataXu in 2015 across the entire industry—along with ways to protect investments from fraudsters in the future. In 2015 alone, DataXu saved customers $54M with fraud-protection software.

This report is the first in a series of quality-related reports being released this year. It will help marketers understand:

  • Observed rates of fraud across seven well-known industry exchanges
  • What questions to ask to ensure partners have best-in-class fraud protection in place
  • How DataXu achieved a low fraud rate of just 2.85% in 2015, compared with the 30% industry average

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