Today, 80% of Internet users worldwide own and use a smartphone in addition to a desktop computer.
The internet consumption habits of global consumers have transformed in recent years, driven in part by the optionality of new technology and a proliferation of devices. And deciding what to do with the explosion of data that has accompanied the rise in Internet-enabled device usage has become the million-dollar question for today’s marketers.
Key takeaways from this webinar include:
Presenters: Denise Hotta, Associate Product Manager, DataXu; Leo Scullin, VP of Industry Programs, Mobile Marketing Association
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