3 Tips to Make Mobile Marketing Better Through Data Science

MMA + dataxu Webinar

Webinar Screenshot on Laptop, Headshots of Denise Hotta, DataXu and Leo Leo Scullin, MMA

Today, 80% of Internet users worldwide own and use a smartphone in addition to a desktop computer.

The internet consumption habits of global consumers have transformed in recent years, driven in part by the optionality of new technology and a proliferation of devices. And deciding what to do with the explosion of data that has accompanied the rise in Internet-enabled device usage has become the million-dollar question for today’s marketers.

Key takeaways from this webinar include:

  • How marketers can take advantage of existing data to market to people (not devices) in a smarter way
  • How marketers can broaden their thinking to avoid defining customers by yesterday’s data points
  • Use cases that a mobile-first advertiser can employ to attract and retain a loyal user base

Presenters: Denise Hotta, Associate Product Manager, dataxu; Leo Scullin, VP of Industry Programs, Mobile Marketing Association

Fill out the form to watch the on-demand webinar!