The global TV industry is evolving. Within this, Advanced TV - meaning any form of TV beyond the traditional realms - has grown from strength to strength. The rise of digital connectivity has fundamentally reshaped the way in which, we as consumers, watch our favourite TV shows. Considering that TV consumption habits have shifted significantly in the past couple of years, advertisers must constantly look to reinvent their TV strategies.
dataxu has partnered with global market research agency Sapio Research & surveyed media agencies, brands, as well as consumers, to bring you a realistic picture of the current landscape of Advanced TV in Singapore.
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