Understanding Today's Cross-Device Consumer

Unlocking the Power of Data Science & Analytics to Engage People, Not Devices

Whitepaper Cover Preview: Cross-Device Marketing 2016

This whitepaper is designed to help marketers understand:

  1. The meaning of the term “cross-device”
  2. The importance and role of cross-device solutions within marketing organizations
  3. The benefits, challenges and costs of implementing a quality cross-device solution for a specific organization.

The ability to accurately target and track consumers across devices (“cross-device”) has become 2016’s top make-or-break marketing competency. The following insights and examples will help marketers everywhere master what has become an increasingly complex analytics challenge.

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