Understanding today's cross-device consumer

Unlocking the power of data science & analytics to engage people, not devices

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This whitepaper is designed to help marketing professionals understand:

  1. The meaning of the term “cross-device”
  2. The importance and role of cross-device solutions within marketing organizations
  3. The benefits, challenges, and costs of implementing a quality cross-device solution for a specific organization.

The ability to accurately target and track consumers across devices (“cross-device”) has become 2018’s top make-or-break marketing competency. The following insights and examples will help marketing professionals everywhere master what has become an increasingly complex analytics challenge.

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