HOW TO BUILD A PROGRAMMATIC ORGANIZATION

2017 Marketer’s Guidebook

White Paper Cover for How to Build a Programmatic Organization

Advertising has evolved over the last few years to a point where programmatic is rapidly becoming the global industry standard.

DataXu’s new white paper provides an actionable framework designed to help innovative marketers win acceptance of programmatic methodologies within their org by following these five steps to programmatic adoption:

  1. Organizational Alignment
  2. Enablement
  3. Accountability
  4. Programmatic Implementation
  5. Execution

Download your free copy by filling out the form!