How to build a programmatic organization

2017 marketing professional's guidebook

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Advertising has evolved over the last few years to a point where programmatic is rapidly becoming the global industry standard.

dataxu’s new whitepaper provides an actionable framework designed to help innovative marketers win acceptance of programmatic methodologies within their org by following these five steps to programmatic adoption:

  1. Organizational Alignment
  2. Enablement
  3. Accountability
  4. Programmatic Implementation
  5. Execution

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