UNDERSTANDING VIEWABILITY

2016 Programmatic Quality Series

Cover for report UNDERSTANDING VIEWABILITY: 2016 Programmatic Quality Series

Ensuring the quality of digital advertising buys remains a challenge in 2016.

Over the past few years, viewability minimums and measurement have become increasingly important to advertisers.

DataXu’s new viewability report is designed to help marketers understand:

  • How viewability is defined and benchmarked by accredited vendors
  • Why in-view rates vary dramatically according to creative size
  • Why open exchanges with low viewability may be more efficient than private exchanges
  • Five predictions for viewability in 2017 and beyond

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